Chester in Bloom
Bees, butterflies and flowers have landed in Chester city centre!
The streets of Chester city centre are awash with flowers, bees and butterflies as part of a brand-new summer campaign created by CH1ChesterBID.
Specially-made catenaries are now hanging overhead in the main streets of the city after being installed by the city’s Business Improvement District (BID).
The colourful decorations depict a range of flowers with bees and butterflies and are just one element of this year’s Chester in Bloom activity, which is also set to include a free city-wide nature-themed trail later this summer.
In addition, floral displays – which have become an annual feature for the city centre thanks to CH1ChesterBID – have been placed at key locations across the city.
This year there are around 180 planters with more than 5,000 plants in a range of different colours. The mix incorporates the CH1ChesterBID colours, with the BID team currently seeking support from local businesses on a renewal ballot to continue making improvements in the city centre for another five years.
Brand-new this year is a series of high-level floral sculptures, which have been strung across Bridge Street, Eastgate Street, Foregate Street, Frodsham Street, Northgate Street, St Werburgh Street and Watergate Street.
The sculptures include giant butterflies and bumblebees and will be a key part of the city-wide trail, which aims to increase footfall and dwell time across the city centre this summer.
The decorative displays have been installed to kick off the official launch of Chester’s entry into this year’s North West in Bloom competition. The floral displays will be inspected by judges representing North West in Bloom later this summer, after CH1ChesterBID entered the city centre into this year’s regional competition.
- North West in Bloom administers the Royal Horticultural Society’s Britain in Bloom competition and judges will visit Chester as part of the scheme, which is designed to encourage community groups to brighten up their town or city through floral displays.
- The Planters have been filled with colourful fuchsias, petunias, begonias and bacopas and placed throughout Frodsham Street, Foregate Street and Grosvenor Street.
- Plans are also being developed for a children’s nature trail through Chester city centre involving a range of businesses, which is expected to launch for residents and visitors later this summer.
- Gardening sessions are also being planned for city centre businesses in the grounds of Chester Cathedral. More details are expected in the coming weeks as part of the North West in Bloom award entry.
- CH1ChesterBID has provided funding for the displays again this year, which will be in place throughout the summer as part of the BID’s objective to create a world class welcome in Chester city centre.
Cheshire West and Chester Council’s team of landscape experts will maintain the flowers during the coming months, ensuring they’re in full blossom for the arrival of the North West in Bloom judges.
“The community and local businesses in Chester have really pulled together this year to enhance the centre of the city. The planting schemes have been exceptional.”
Clare Morgan, Business Manager at McDonald’s
“We’ve really enjoyed planting the floral displays in Chester and are pleased to see how stunning they look in the city centre. It’s great to be able to share the beautiful blooms with Cestrians and visitors and we look forward to seeing what the North West in Bloom judges make of our efforts.”
Rebecca Bradbury, Store Manager at Wilko