CH1ChesterBID Company secures Coca-Cola Christmas truck’s arrival in the city centre
The iconic Coca-Cola Christmas truck is coming to Chester this winter as part of a nationwide tour of UK towns and cities.
On Thursday 3 December, the famous red vehicle will arrive in the city centre for one day only, giving residents and visitors the chance to take pictures with the truck and experience a unique snowy winter wonderland setting.
CH1ChesterBID Company has been working closely with Cheshire West and Chester Council and Coca-Cola to organise the truck’s arrival and the vehicle will be positioned on Eastgate Street from 12:00pm – 8:00pm.
“We’re absolutely thrilled to be welcoming the world famous Coca-Cola truck to Chester this Christmas and our thanks go to the many officers in Cheshire West and Chester Council who have helped us to make this possible,” said Rita Waters, Chief Executive of CH1ChesterBID Company.
“This is a huge coup for Chester and CH1ChesterBID and we are encouraging everyone to take part and enjoy the event. Chester provides Coca-Cola with a unique and iconic backdrop and I’m convinced that the photographs taken of the truck in Chester will be seen around the world.
“We’re committed to delivering a diverse mix of events and cultural activities in the city centre and the arrival of the Coca-Cola Christmas truck will create an unforgettable experience for thousands of people, helping to boost footfall and encourage spending on our high street over the holidays.
“This is just one of the many exciting and free events that CH1ChesterBID will be delivering this Christmas and it promises to be a magical and action-packed festive season. We look forward to welcoming people from across the region and beyond to enjoy Christmas in our beautiful city.”
Louise Gittins, The Council Cabinet Member for Culture, Leisure and Wellbeing, said: “The visit by the Coca-Cola Christmas Truck Tour to Chester, which was officially announced late yesterday, was arranged by CH1ChesterBID. The only date the tour was available to visit Chester was December 3 which coincided with one of the two annual Winter Watch Parades.
“Given the potential scale of the Coca-Cola event – which is known to attract up to 10,000 people – it was decided that the Winter Watch Parade should be re-scheduled in the interests of public safety.
“Following yesterday’s confirmation of the Coca-Cola tour dates, we are now able to announce that the Winter Watch Parade has been moved from December 3 to December 17 when the Saturnalia Parade also takes place. The Winter Watch Parade on December 10 is unaffected.
“Christmas in Chester is always a magical time with a wonderful variety of celebrations and activities, and this year is no different. A packed calendar of events will ensure that the festive season arrives in the city in spectacular style.”
To mark 20 years of the much-loved ‘Holidays Are Coming’ advert, this year – for the first time – Coca-Cola let the public determine the release of the route – with the final route only revealed this Monday (2 November) following 500 retweets on the company’s @CocaCola_GB Twitter profile.
The Christmas truck will be visiting 46 locations up and down the country and Coca-Cola is running a special on-pack promotion to offer one lucky Coca-Cola customer a personal visit from the Christmas truck and a hamper of festive treats worth £5,000*.
During each stop, the public will be able to enjoy a choice of Coca-Cola, Diet Coke, Coke Zero or Coke Life and Coca-Cola will also air its ‘Give a Little Happiness’ TV advert, encouraging people to spread festive cheer throughout the holiday season.
Bobby Brittain, marketing director for Coca-Cola Great Britain, said: “We’re delighted to be marking 20 years of ‘Holidays are Coming’ on UK screens and take the Coca-Cola Christmas truck tour to as many towns as possible in the run up to Christmas.
“By launching a competition for a member of the public to win a personal visit from the Coca-Cola Christmas truck and making a further 46 stops across the UK, we’re looking forward to being able to give a little happiness to as many people across the country as possible.”
In 2014, fans were keen to check out the route of Coca-Cola’s Truck Tour as its website received nearly two million hits, whilst 50,000 official customer photos were taken across the tour’s 46 stops.