SPARKLE IN CHESTER
Posted in Project
SPARKLE IN CHESTER!
From 28th January – 17th February, we had a dedicated page on www.experiencechester.co.uk to highlight the amazing jewellers we have in the city centre!
Each Jeweller featured featured on this page, had:
- Store Name
- Logo
- Background information about the store
- A description and image of their recommended gift for Valentine’s Day 2019
We will did 6 individual Jeweller blogs and a press release for Sparkle in Chester, which raised the profile of Chester city centre as a shopping destination of Valentine’s Day gifts.
KPIs:
- 27,173 people saw the Sparkle in Chester campaign online
- 444 people engaged with the campaign online
- The ‘Sparkle in Chester’ webpage, which hosted individual BID Business offers during the campaign, received 644 views during the campaign
- 21 Jewellers adverts / offers received from BID Businesses
- We wrote six blogs for individual Jewellers and one press release that featured three Jewellers
